The world is shifting to mobile. Sixty-eight percent of Americans have smartphones and the number is sure to increase in the coming years. That’s why this week’s Trending on Thursday takes a look at how to “win” the mobile battle for eyeballs and dollars. We also provide innovative strategies for getting out of a creative rut, take a look at the latest marketing tools, and offer simple stress relief techniques you can do at your desk.
Catch up with this week’s #smallbiz news below and tweet us at @MarlinBusiness with your tips for staying creative even when you feel anything but.
- If you want to win in mobile, you have to win in apps, which take 80 to 95 percent of our on-device time. And if you want to win in apps, you have to win in search. Why? Because 65 to 80 percent of your entire app installs will come as a result of search. To get a better idea of how your small business can “win” the apps game, check out this illuminating article from Forbes’ John Koetsier.
- To succeed as a small business owner or entrepreneur, it’s critical that you consistently develop resourceful solutions to solve difficult problems. Being stuck in a creative rut can jeopardize your ability to lead effectively. But at some point, everyone will find themselves in a fixed routine that just isn’t working. To help us out, Entrepreneur’s Marty Fukuda provides four strategies.
- Between managing your company’s presence on social media and improving its website traffic, your marketing strategy could always use a helping hand. But what are the best tools out there for the job? Turns out, they may be ones your company never even considered using. Six business owners and entrepreneurs from FounderSociety provided their favorite, out of the box marketing tools to All Business in this article.
- Running a business can be stressful. Ok, it’s undoubtedly one of the most stressful things you can do. But while there isn’t a way to avoid stress altogether, Small Business Trends’ Annie Pilon says there are some methods you can use to relieve some of that stress throughout the workday. And you don’t even have to leave your desk!
- Simplifying is not about getting rid of everything you’ve worked so hard to achieve. It’s about making wise choices among the things we now have to choose from. It’s about recognizing that trying to have it all has gotten in the way of enjoying the things that do add to our happiness. And, according to Inc.’s Marcel Schwantes, that process starts with deciding what’s important to you and gracefully letting go of the things that aren’t. Simplifying won’t solve all the problems of our lives, but it’s a pretty good start.